Product Design Experience & Case Studies

Ruben Cespedes

EXPERIENCE

15+ years designing products that scale

Design decisions shape how people work, learn, and make choices.
I approach product design with a strong sense of responsibility, focusing on clarity, care, and long-term thinking when building systems that operate at scale.

My goal is to design products that respect users, acknowledge real constraints, and hold up over time, not just at launch.

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Timeline

Dell Technologies · Principal Product Designer | 2021 – present
Agentic ITOps platform (Synapse), AIOps mobile design lead, AIOps design system, workload simulation

Stash · Senior Product Designer | 2021 (Contract)
Plan Center personalization, $624K incremental revenue

Liquid Interactive · Manager, User Experience Design | 2018 – 2020
Led a team of 8 designers; UX strategy for Volvo Trucks, Penske, and Crayola

Digital Feast · Senior Interactive Designer | 2017 – 2018
Designed and built responsive web platforms end to end, from UX through front-end

Keenan-Nagle Advertising · Senior Interactive Designer | 2011 – 2017
UI/UX across web, mobile, and digital campaigns for agency clients

Early career · Designer and Associate Art Director | New York
Print, web, and campaign design for brands including Hugo Boss, Showtime, Coach, and Kooba