Product Design Experience & Case Studies

Ruben Cespedes

EXPERIENCE

15+ years designing products that scale

Design decisions shape how people work, learn, and make choices.
I approach product design with a strong sense of responsibility, focusing on clarity, care, and long-term thinking when building systems that operate at scale.

My goal is to design products that respect users, acknowledge real constraints, and hold up over time, not just at launch.

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Timeline

Dell Technologies · Principal Product Designer | 2023–present
Agentic ITOps platform (Synapse), AIOps design system, workload simulation

Stash · Senior Product Designer | 2020–2022
Plan Center personalization, $347K incremental revenue

Liquid Interactive · Manager, User Experience Design | 2018–2020
Led a team of 8 designers; UX strategy for Volvo Trucks, Penske, and Crayola

Digital Feast · Senior Interactive Designer | 2017–2018
Designed and built responsive web platforms end to end, from UX through front-end

Keenan-Nagle Advertising · Senior Interactive Designer | 2011–2017
UI/UX across web, mobile, and digital campaigns for agency clients