Hi, I'm Ruben! 👋

Principal Product Designer | Mentor | Author | Educator

At Dell Technologies, I transform intricate challenges into elegant, user-centric solutions. Over nearly two decades, I've honed my skills in design thinking, user experience, and visual design, consistently elevating products from concept to reality. My journey in design isn't just a career—it's a dedicated craft that I refine with each project, setting the highest standards of excellence.

Previously Senior Product Designer @ Stash
Previously User Experience Design Manager @ Liquid Interactive

Ruben Cespedes | Product Designer, UX Designer, Creative Catalyst

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@uiuxcreative

Be part of my 152K+ community to learn visual design and UX design.

Conquering UI Design | eBook

Top principles and elements every designer needs to master. (18K+ Downloads)

A few brands I've worked with

Lead UI/UX Designer | Principal Interaction Designer | UX Strategist

Apex AIOps – Revolutionizing Workload Management Through Simulation

The APEX AIOps Workload Analysis dashboard is an advanced SaaS tool crafted to deliver essential insights for storage administrators, empowering them to manage and optimize storage workloads with precision and efficiency.

Art Director | UX & Visual Designer

Penske Used Trucks Website Redesign

As the designer assigned to the project, I am responsible for updating and modernizing the Penske's website to improve the user experience and overall aesthetic. Their old website was outdated and it needed a revamp to better serve their customers.

Art Director | Visual Designer

Bic BodyMark: New Product Launch

I was responsible for the design, art direction, and creation of a product page for Bic's new product, "BodyMark". My goal was to create a fun and engaging page that would introduce customers to this new product.

UI Designer | Art Director | Front-End Developer

Northampton Community College Success Microsite

As the UI/UX expert, I led the design and user experience for the career assessment microsite for this community college. My responsibilities included creating wireframes, interactive prototypes, user interface designs, and front end development.

Product Designer | Art Director

Blue Ridge Mobile App

I was fortunate enough to be the Lead UI/UX Designer for this cable/internet mobile app. I was responsible for the entire mobile app development, as well as the design of the mobile app experience and all of the user interface designs.