Introduction

Blue Ridge provides reliable and affordable high-speed internet, cable television, and phone services to homes and businesses throughout northeastern Pennsylvania.

They provide their services and products to more than 170K+ customers in Pennsylvania.

Understanding the problem

Blue Ridge customers were frustrated at not being able to control and manage their accounts quickly and efficiently. Their website had limitations which were a constant problem with all their costumers.

Also Blue Ridge wanted to increase the customer engagement, remain competitive and provide more value to their customers.

Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.
Thomas Husson

My role

I was the UI/UX Designer and Art Director. My responsibility were to design and create an amazing customer experience. I was in charge of all the design elements, creation of user flows, interactive prototypes, some UX research and the delivery of all the assets for the development process.

I made sure all the mobile app goals and objectives were met with all teams involved. I was involved in the project from the discovery phase to the launch of the mobile app for both platforms iOS/Android.

The Solution

Design a solution that helps customers to manage their account where they can easily make payments, order Pay-Per-View, upgrade their Internet right from their phones.

A mobile app was the best solution since this app will not only transform their digital operations but it will transform their entire business.

Sitemap

Hierarchical visual display of the app’s content.

Design Desicions

Data was key to help us design a great user experience for the users.

The outcome

I'm so proud to say that we designed the award winning user experience for the Blue Ridge mobile app.

With more than 89,526 downloads so far we can say that this application has had a great acceptance with the majority of Blue Ridge customers.

Customers are super happy to be able to manage their account from anywhere they are. Managing your payments, upgrading your internet and ordering pay-per-view has never been easier.

Credits

Design

Ruben Cespedes Dolan Kutzman

Development

Victor Beltran Ken Goyak Tonya S.

Marketing

Jason Mastroianni Emily Massaro

Agency: Liquid

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Brand

Project

Responsabilities